BF Stop 2

In this economy, I’m always curious where people are putting their marketing efforts.  What has changed this year for most, in this industry in regards to keeping their businesses healthy and forward moving? What creative ideas are people coming up with by necessity to keep the volume flowing and consistent? Is reinvention key, with fresh branding and marketing? What about community networking and bundling your marketing efforts with other like-minded vendors to reduce your costs and utilize each others contacts?

Does the economy force you to cut the fat or put MORE effort into these areas? Are you investing in furthering your education and building your networks by attending workshops and conventions? Tapping into social and viral online marketing tools like blogging, Facebook and Twitter? Are you offering pricing incentives? Changing your product line? Including more in your collections? Installing referral programs for your best clients?

We’d love to hear what you’re doing!

If you haven’t stumbled across Seth Godin’s blog yet, here is some hardcore reading and info on his book,  Tribes.